Talk about your friggin' April Fools jokes.

There is an AM radio station in Cincinnati, Ohio USA that is playing music with a strait face.

To be fair, they play oldies and given the audience they hope to attract am music isn't the most silly thing they could be doing. At least it reflects enough market savvy to know that a small radio station can prosper with a small audience if that audience is loyal to the brand and will patronize it's clients. Unfortunately not enough to make them realize they cannot compete head-to-head with FM. At least not with music.

Sadly, radio is technologically obsolete. There are only a few years left to make a buck with it and none of them are going to be made with business decisions (like am music) that remind one of an April Fools joke.

Let me (not-so-humbly) explain a better alternative.

The biggest, unserved nitch audience in Cincinnati is the "left/liberal" nitch. These people are dying for something to play in their car, that supports their point of view. They have money and their looking to spend it on stuff that will support their sensibilities. They're looking for a trusted source of culture and information and they will likely be very loyal to it. These are people who will go out of their way to receive your (not-that-great) signal and will talk it up vigorously to their friends. I know this because I'm one of them and we talk to each other.

Plus unlike the Elvis crowd, this audience is of very preferable demographics, potentially much larger and is not in danger of imminent death!

Say you can't afford a format change? BULLSHIT! All the best left talkers are available for this market and for barter. Won't cost a cent to populate your entire broadcast day with syndication. Local programming will be possible because you will broker it to interested parties for a reasonable price.

Did I mention there will be no direct on format competition?

Did I mention we're coming into a big presidential election?

So the question is, by this time next year do you want to be a radio station or an April Fools joke.